3 Ways to Connect with your Online Audience (Friendship Skills Required)
Are you interacting with your ‘online audience’ (anyone who reads or views content about you on the internet)? What are you doing to engage your online audience, and turn them into loyal readers of your blog, fans of your talent, or subscribers to your content?
Let’s face it. Your fans are ultimately the ones who are going to determine your level of success. If your goal is to make money with your talent, you need to capture fans, keep them close, and maintain their interest. Remember that you are ‘the business’ and your fans are ‘the clients’ who are going to buy your music, art, design…or whatever product/service you produce from your talent. And people usually do business with other people they know, like, and trust. So how do you achieve this type of relationship with your online audience?
Well, if you’ve made a friend before, you already know what to do! But wait, you still need to read this article. Getting people to know, like and trust you in real life, is the same in the cyber world. Here are 3 ways to connect with your online audience:
Be yourself and don’t be fake.
Your online audience will get to know who you are and what you do by any pictures, online videos, audio clips, blog articles or other text that you put up on the internet. The purpose of your content should be to showcase your talent and your personality. Don’t just try to ‘fill in space’ with mundane photos or words that don’t fulfill this purpose. And make sure your content is consistent with , or how you’d like other people to see you. Inconsistencies can confuse your audience, and make you seem less credible as an artist or performer.
Don’t be mute. Make it a 2-way conversation.
I’ve seen so many artists and performers who just put their content out there, and expect to rake in the fans. Would you do that in real life? Would you go to a social event, not speak, and expect people to connect with you? If you said yes, I’m about to burst your bubble. It’s pretty difficult to have others like, know and trust you if you don’t reciprocate in conversation, and it’s the same in the online world. Make an effort to initiate conversation with others by commenting on their blogs, posts, messages, etc. Make sure you respond to comments that people leave on your blog and to messages that people send you over email, Facebook, or other social media accounts. You want to engage in as much 2-way conversation as possible to establish a connection with your online audience.
3) Call to Action
It’s about give and take.
A ‘call to action’ is something specific that you ask your readers/viewers to commit to. Here are some examples:
– If you like my Facebook page, please click ‘like’
– If you liked this article/song/piece of art, share this on Twitter or Facebook
– Check out my website/YouTube channel/image gallery
– If you want more information on ____, subscribe to my ebook/newsletter
– What do you think about _____? Post your answers by commenting below
Including ‘call to actions’ in any online content you publish – whether its blogs, your Tweets, your Facebook messages, your YouTube videos – are very effective for engaging your online audience. Depending on the type of ‘call to action’ you use, it can create interaction, provide more exposure for you, and turn your online audience members into fans or subscribers. A ‘call to action’ is most effective when it’s included AFTER you’ve provided valuable content. If you always ask your readers to commit to these actions without giving anything first, people will start to ignore you. Don’t just take. Try including one or more of the above examples at the end of a great blog post you wrote, an online video you posted or a great Tweet.
To Your Success,
Subscribe to our mailing list, and learn something new every week!